Ladder Strategies

Effective, innovative digital
advertising for political campaigns.

Win Your Campaign

Elevate supporters up your ladder of engagement through innovative paid social, display, search, and video advertising

What we do

Full-service political digital advertising agency for electoral campaigns, issue campaigns, and nonprofit organizations.

Plan

Our team helps you choose the right paid media plan to achieve your goals, whether persuading voters (and motivating them to hit the polls on Election Day), driving people to sign petitions, growing donations and email list signups, or anything in between.

Target

Our ads are made effective through precise targeting, so that you can easily reach potential and existing supporters, while still ensuring compliance. We also offer support in designing eye-catching, engaging visuals that inspire action, as well as copywriting and editing support, so that voters know who you are and what you stand for.

Deploy

We deploy your ads, then manage and optimize them on an ongoing basis to achieve the best results. Our talented team builds analytics technology, dashboards, and reports to ensure the continual success of your digital campaigns.

Our Services

Paid Social

Streaming & Digital Video

Search & Display

Analytics & Reporting

Optimization & Management

Graphic Design & Copywriting

Web & Landing Page Design

About us

We're experienced digital marketers and political organizers, driven to help progressive campaigns win.

Ladder teammates David and Ansley are digital advertising experts and also long-time political organizers. It is this union of skills that allows us to achieve results and help campaigns win. We’ve personally knocked hundreds of doors to talk with voters, written candidate platforms, led the creation of communications guides, and trained countless volunteers. Since 2019, we’ve had the honor of building, deploying, and executing political advertising for campaigns for candidates running for the U.S. House of Representatives, New York City Council, New York State Assembly and Senate, and campaigns across the country. We’ve worked with PACs, for public issue campaigns, and for a wide variety of progressive organizations. We know your world, and we know digital advertising. We’re excited to get to work.

Ladder Strategies Logo - - Political Digital Marketing Agency

WHAT OUR CLIENTS SAY

Alexa Avilés for New York City Council

David brought great expertise and energy to our campaign in building out and maximizing our digital infrastructure and operations, branding and visual design, web design, comms infrastructure, and digital advertising. It was a real pleasure to work with David and his team who were flexible and bold and were always on top of the fast-moving digital marketing needs especially at the peak of campaign time. David played a key role in our campaign’s success and we are so they were part of the team.

Alexa Avilés

Council Member, New York City Council

Zohran Mamdani for State Assembly

David brought serious expertise to our state legislative campaign. He helped us to develop a keener understanding of our most effective messaging, most interested audiences, and most compelling visuals. In short, David's work served as the bridge between ourselves and the thousands of New Yorkers who agree with our cause but knew nothing about it. It was a pleasure to work with him and we appreciated his commitment in going beyond our vision to also build out our campaign's technical infrastructure and ensure that all of our work was within compliance. We enthusiastically recommend David.

Elle Bisgaard-Church

Campaign Manager

Public Power NY

The comms campaign for passing the Build Public Renewables Act was fast and furious, with very little runway and tons of last minute changes due to constantly evolving political conditions. To make it happen, we needed a paid digital media expert well-versed in the latest best practices, knew the platforms inside and out, and flexible enough to make it all happen in a tight window. DAVID.MARKET was that expert and a perfect fit for the job. You won't find much better than David and team!

Charlie H.

Public Power

Claire Valdez for New York State Assembly

I had the pleasure of working with David on digital ads for a state assembly race, and I couldn’t have been more impressed. It was important to me to have someone I could completely trust take ownership of the campaigns across platforms (Meta, Google Display, YouTube, Hulu, etc.) and David absolutely delivered. He demonstrated an exceptional level of expertise and initiative, he was flexible and addressed last-minute changes quickly, and he crafted compelling ad content and targeted it precisely to reach our desired audiences. I highly recommend David and his team!

Erica K. Landau

Claire Valdez for New York State Assembly

Contact us